"I’ve always loved jelly as a kid. But then I grew up… and realised jelly kind of didn’t. The stuff I used to be obsessed with was still around, but it felt dated. Full of weird ingredients, nasties, and it had totally lost its wobbly appeal.

So I started playing around in my kitchen. Lots of trial and error (and a few jelly disasters, I won't lie to you), but eventually I landed on something that tasted amazing, was 100% natural, low in sugar, totally plant-based, and still had that proper jiggly texture I couldn’t live without.

That’s how Wibble started.

Fast forward to now, and you can find Wibble in Tesco, Ocado, Waitrose, Holland & Barrett, Sainsbury’s… we’re even in over 12,000 schools, hospitals, and military sites - which still blows my mind, to be honest.

Our wobbly journey is still just getting started. We’re always dreaming up fun new flavours (like our latest iconic cola jelly) and finding new ways to make jelly exciting again. Sachets, pots & jelly shots…

Wibble isn’t like the jelly you remember... it's even better."