THE STORY OF WIBBLE

Wibble started small, and that’s exactly how we like it.

Built by our founder, Laura, Wibble was created from a simple idea: jelly should be fun, feel-good, and made with ingredients you actually recognise.

What began as a kitchen-table experiment has grown into a small but mighty business, powered by curiosity, creativity, and a lot of wobble testing.

We’re proudly founder-led, hands-on in everything we do, and committed to building something better... one spoonful at a time.

Scroll to take a look at how Wibble came to wobble!

MEET CHIEF WIBBLER

"I’ve always loved jelly as a kid. But then I grew up… and realised jelly kind of didn’t. The stuff I used to be obsessed with was still around, but it felt dated. Full of weird ingredients, nasties, and it had totally lost its wobbly appeal.

So I started playing around in my kitchen. Lots of trial and error (and a few jelly disasters, I won't lie to you), but eventually I landed on something that tasted amazing, was 100% natural, low in sugar, totally plant-based, and still had that proper jiggly texture I couldn’t live without.

That’s how Wibble started.

Fast forward to now, and you can find Wibble in Tesco, Ocado, Waitrose, Holland & Barrett, Sainsbury’s… we’re even in over 12,000 schools, hospitals, and military sites - which still blows my mind, to be honest."

OUR CORE VALUES

  • IF IT'S NOT FUN, IT AIN'T WIBBLE

    If it doesn’t make us smile, wobble, or spark a little joy, it’s not Wibble enough.
    Life’s serious enough. Jelly doesn’t need to be.

  • COMMUNITY SHAPES US

    Your feedback matters. You help guide flavours, textures, and what we make next; because Wibble is better when it’s built together.

  • SMALL BUSINESS, BIG HEART

    We’re proudly founder-led and hands-on in everything we do. Decisions are made with care, intention, and a lot of love for what we’re creating.

WE BELIEVE IN GIVING BACK

We believe businesses should do more than just make good products — they should do good too. That’s why we proudly donate 1% of our revenue to 1% for the Planet, supporting environmental organisations working to protect the planet we all rely on. It’s our way of giving back, taking responsibility, and making sure Wibble grows with care - not just for what’s on your spoon, but for what’s around us too.

We’re not perfect, and we don’t pretend to be. But we believe small actions, done consistently, can add up to meaningful change.